Tourism plays a significant role in shaping the world we live in. It has the power to drive economic growth, foster cultural understanding, and promote sustainable practices. Recognizing the efforts of organizations and destinations that excel in these areas is crucial – both in keeping them alive and in letting them know that they are seen and appreciated while ensuring they receive the attention they deserve.
The inaugural Edmonton Tourism Awards (ETA) was held on June 2, 2023, to a sold-out luncheon crowd! The ETA awards recognize exceptional individuals and events that have contributed significantly to the local community and tourism industry. Today we’d like to shine a spotlight on the winners of three prestigious tourism awards: the Sustainable Tourism Award, the Outstanding Contributor to Community Tourism Award, and the Cultural Experience Tourism Award.
Sustainable Tourism Award: River Valley Alliance
The Sustainable Tourism Award celebrates the exceptional efforts made by organizations that prioritize environmental preservation, conservation, and responsible practices within the tourism industry. This year, the well-deserved winner of this accolade is the River Valley Alliance.
They have been dedicated to the preservation and enhancement of the North Saskatchewan River Valley in Alberta, Canada. Their commitment to sustainable tourism practices has resulted in the creation of an extensive network of trails, parks, and natural spaces that provide both locals and visitors alike with opportunities for outdoor recreation and appreciation of nature – something we all need. By promoting sustainable transportation options, educating the public, and collaborating with local stakeholders, the River Valley Alliance has become a shining example of how tourism and environmental stewardship can go hand in hand.
At the forefront of their mission is the RVA’s advocacy for responsible and ethical use of nature’s pathways, minimizing socio-economic and environmental impacts on local athletic groups. Collaborating with six municipalities, the RVA undertakes ongoing projects to establish a world-class attraction that prioritizes ecological protection and land stewardship.
Their initiatives extend beyond advocacy, encompassing education, ambassador programs, and leveraging social media to raise awareness about the significance of becoming a socio-economic champion trail user. Central to their objectives is increasing access to nature and encouraging physical activity, while nurturing connections, preservation, cultural appreciation, and economic diversity throughout the River Valley.
The RVA warmly invites visitors to embrace the beauty of nature, discover personal growth, and actively engage with their communities, all while becoming advocates for the cherished gem that is the Edmonton River Valley. Over the course of 20 years, the RVA has dedicated itself to developing the River Valley Trail, an impressive natural corridor that supports wildlife and has garnered international recognition as one of the largest metropolitan parks globally.
To ensure respectful and thoughtful representation, the RVA actively collaborates with local Indigenous communities, municipalities, and the public in naming the trail. Further encouraging community participation, the RVA has curated a calendar featuring captivating photographs by local photographers, showcasing special trails to explore each month while promoting local photographic talent.
Outstanding Contributor to the Community Tourism Award: OEG Sports & Entertainment Tied with the Edmonton Elks
The Outstanding Contributor to Community Tourism Award recognizes organizations that go above and beyond in making a positive impact on the communities they operate in. This year, the award has been jointly presented to OEG Sports & Entertainment and the Edmonton Elks.
OEG Sports & Entertainment (OEGSE), an organization based in Edmonton, oversees NHL and WHL franchises, entertainment venues, events, and the renowned ICE District, the largest mixed-use sports and entertainment district in Canada. Within OEGSE, the Edmonton Oilers Community Foundation (EOCF) holds a prominent role, dedicated to fostering secure and vibrant communities, supporting local initiatives, and establishing strong relationships with Indigenous communities.
Since its establishment in 2001, the Foundation has made substantial contributions, amounting to over $86 million, benefiting more than 3000 charities and community groups. During the 2021-2022 season, the EOCF set a record by investing $20 million in the community, making it the most significant single-season donation by an NHL community foundation.
The Oilers, Oil Kings, and Live Events under OEGSE’s umbrella have made a profound impact on Edmonton’s economy, attracting top-tier global acts and events to the city in 2022, including renowned artists such as the Eagles and Shawn Mendes, as well as hosting the Toronto Raptors. The ICE District, with its diverse entertainment, dining, and accommodation offerings, has been instrumental in transforming Edmonton’s downtown core, breathing new life into the area and attracting a wave of new businesses.
OEGSE’s unwavering commitment to community investment has played a vital role in fostering strong and safe communities. By supporting crucial programs aimed at addressing food insecurity, housing needs, and providing assistance to vulnerable populations in Edmonton, such as Boyle Street Community Services and Foodbanks Alberta, they have become a driving force in building a more inclusive society.
Our second winner, the Edmonton Elks, is a CFL team established in 1949, that has cemented themselves as an integral part of the community. Boasting an impressive record with 14 Grey Cup championships, including an extraordinary streak of five consecutive victories from 1978 to 1982, the Elks hold a illustrious legacy in Canadian football. As a team owned by the community, they are deeply committed to making a positive impact on their surroundings and fostering the growth of amateur football in Northern Alberta.
Recognizing their exceptional initiatives and endeavors within the community, their contributions have had a substantial economic influence on the City of Edmonton, with an annual impact ranging from $26 to $30 million. The team has consistently taken the lead in promoting diversity, equity, and inclusion, exemplified by notable achievements such as being the first CFL broadcast in an Indigenous language and hosting the Stand with Ukraine Game Day, which raised an impressive $172,000 for the Canada Ukraine Foundation.
As a not-for-profit organization, the Edmonton Elks prioritize community engagement and outreach. They host various events, including the Elks Women’s Dinner, Purolator Tackle Hunger Food Drive, and 630CHED Santa’s Anonymous Game Day, all of which have successfully raised significant funds and donations for numerous charitable causes.
Furthermore, the Elks have partnered with Kids Up Front, facilitating over 10,000 youth participants attending their games in 2022. Through these initiatives, the Edmonton Elks continue to make a positive and lasting impact in the City of Edmonton, solidifying their status as an outstanding contributor to the community.
Cultural Experience Tourism Award: Indigenous Peoples Experience – Fort Edmonton Park
The Cultural Experience Tourism Award recognizes exceptional efforts in showcasing and preserving local cultures, traditions, and heritage. This year, the award goes to the Indigenous Peoples Experience at Fort Edmonton Park.
Fort Edmonton Park’s Indigenous Peoples Experience stands as a cultural exhibition that immerses visitors in an authentic and enriching journey, showcasing the vibrant histories, cultures, experiences, and perspectives of local First Nations and Métis peoples in the Edmonton region.
Developed through extensive consultations with MOU Partners, including the Métis Nation of Alberta and the Confederacy of Treaty Six First Nations, this exhibit encapsulates the narratives and artwork gathered from over forty local Indigenous nations, historians, educators, and community members. Operating throughout the year, the experience proudly employs a team of over ten Métis and Indigenous interpreters, two skilled Indigenous craftspeople, and one dedicated Indigenous Narratives Supervisor.
At the Indigenous Peoples Experience, visitors can delve into the teachings of Indigenous culture and traditions, while enjoying a distinctive and respectful space for meetings and events. The exhibit also encompasses an outdoor trail system adorned with local indigenous plants, an outdoor kitchenette, picnic tables, and a gathering pavilion, fostering opportunities for live demonstrations, workshops, as well as captivating performances.
Notably, the Indigenous Peoples Experience at Fort Edmonton Park stands as the first of its kind in Canada. As the country continues its journey of reconciliation with Indigenous peoples, this exhibition provides a powerful platform to uplift Indigenous communities.
The Edmonton Tourism Awards
Recognizing and celebrating the winners of these tourism awards is a testament to their remarkable contributions to sustainable practices, community engagement, and cultural preservation. The River Valley Alliance, OEG Sports & Entertainment, the Edmonton Elks, and the Indigenous Peoples Experience at Fort Edmonton Park have surely set the bar high for the tourism industry.
Their commitment to responsible tourism, community empowerment, and immersive cultural experiences not only enriches the lives of visitors but also creates a positive and lasting impact on the destinations they represent while enhancing the local community greatly. Be sure to check out the other outstanding winners from the Edmonton Tourism Awards over on their website!
Remember, behind every award is a story of passion, perseverance, and a deep-rooted commitment to excellence. Let the Edmonton Tourism Awards inspire you to embark on your own journey of success and contribute to the flourishing tourism landscape of this remarkable city. Together, let’s continue to support and promote the growth of Edmonton’s tourism industry, ensuring that it remains a beacon of excellence for years to come.
If you’re planning a visit to Edmonton, make sure to show your support by experiencing the incredible attractions, events, and hospitality recognized by these prestigious awards. And when you book your stay, remember to take advantage of our exclusive 1, 2, 3 Reward Deal through Edmonton’s Best Hotels. By booking with Edmonton’s Best Hotels, you can unlock up to $225 in rewards for your stay, including prepaid Mastercards, Ultimate Dining cards, and gas cards! Book today and start earning!
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