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Exploring Edmonton: A Look at the City’s Top Tourism Businesses

Thanks to its vibrant culture and diverse attractions, Edmonton has become a popular destination for tourists. As a result, the city’s tourism industry has experienced tremendous growth in recent years, with more businesses opening up each year. As the industry expands, Edmonton continues to become an even more attractive destination for tourists! Additionally, the city’s tourism industry has positively impacted its local economy, creating jobs and providing a boost to businesses in the area.

The city has seen an increase in the number of unique attractions that it has to offer. From the world-renowned Edmonton Fringe Festival to local favourites like Urban Pedal Tours, Edmonton has become a must-visit destination for tourists from around the world. The city is home to numerous small and large businesses that offer unique experiences for tourists, making it a destination of choice for travellers.

Let’s Take a Look at Some Visitor Favourites!

river valley adventure co edmonton's top tourism businesses

River Valley Adventure Co.

River Valley Adventure Co. offers a variety of fun services for the adventure seekers among us, including kayaking, canoeing, and hiking. Explore the beauty of Edmonton’s River Valley in the fresh air alone or with a guided tour. The guided tours give tourists the opportunity to learn more about the city’s rich history and culture. 

Pro tip: Decompress after your adventure with a drink on the all-season patio!

Tried the early morning Segway tour and loved it! The beginner clinic prior to the tour is very helpful - Tyra was an excellent instructor and guide. The Segway is quite fascinating how it self balances, This is perfect for all ages. If you’re interested in seeing the River valley, this is a great way to do it! Look forward to doing another of their tours.

- Karamo R.

edmonton corn maze edmonton's top tourism businesses

Edmonton Corn Maze

If you’re looking for a unique experience on your getaway, then definitely check out the city’s iconic corn maze! And when you’re done with the maze, there’s so much more to do! Go on a hay ride, play a round of mini golf, and give some love to the animals in the petting zoo. On your way out, stop at the general store & pick up some farm fresh treats – that is, if you can get the kids off of the bouncing pads… It’s the perfect family day out and only a 20 minute drive from West Edmonton! 

Pro tip: The maze is split into two sides, so why not make a little friendly competition and split up your group to see who can make it out first!

It's a great place to spend an evening or weekend with kids and family. The corn maze is really challenging to navigate if you forgot to get a picture of the maze. There are other activities for kids like jumping air pillow and the sunflower field. You can also pick fresh sunflowers.. Just loved everything here. Would definitely recommend.

- Husain C.

talking rock tours edmonton's top tourism businesses

Talking Rock Tours

Talking Rock Tours offers guided discovery tours of some of Edmonton’s best adventures, including Elk Island and the River Valley. This allows tourists to explore the city in a safe and enjoyable way. So whether you want to walk, bike, or even snowshoe, an outdoor adventure awaits you with Talking Rock. For those willing to take a detour out of the city, this incredible tour company also offers tours in some iconic Alberta locales like the Badlands and Nordegg.

Pro tip: For a truly unique Edmonton adventure, ask Talking Rock about their custom tour options! Just make sure to give them at least one month’s notice before your trip to design your perfect tour.

We booked the Edmonton River Valley Discovery Tour for our exchange group and our students (aged 16/17) really enjoyed their time! Keith did a great job engaging them in the traditional ceremonies, history, and knowledge of Edmonton. Even though our students are not from the city, Keith explained the landmarks and history with lots of context to help them understand the whole picture. Both myself, my staff, and the students learned much more from this tour than if we had done it solo! Keith was also very responsive in helping us set up and customize our tour to best fit our groups needs.

- Katherine B.

edmonton helicopter tours edmonton's top tourism businesses

Edmonton Regional Helicopter Tours

See the city from a bird’s eye view! Edmonton Regional Helicopter Tours offers private aerial tours of the city and River Valley. Experience the breathtaking view of Edmonton in the comfort of an air-conditioned helicopter, or add a touch of excitement by removing the doors if you dare! They also offer sightseeing tours, photography tours, and special events. They even offer 40 minute flights to see the Rocky Mountains!

Pro tip: Want to surprise a special someone for a birthday, anniversary, or even a proposal? What better way to do it than with a private river valley helicopter tour complete with a picnic & prosecco!

Wes the owner hosted Joe and myself on a 45 tour over Edmonton yesterday. We could not have been more thrilled with the experience, and I will make a point of recommending this program and friends and clients. Do it! 🙂

- Stuart Neal

urban pedal tours edmonton's top tourism businesses

Urban Pedal Tours

Ride around the city in style with Urban Pedal Tours! See the city from a new perspective with their guided, pedal-powered tours! Embark on a memorable, human-powered excursion to explore Edmonton’s signature neighbourhoods, craft brewery districts, and top tourist destinations. So hop on one of their giant bikes and start pedalling!

Pro tip: Urban Pedal Tours makes the perfect gals or guys trip to the city. Even if you don’t fill the whole bike with your group, rest assured you’ll be able to make new friends along the way!

We booked Urban Pedal Tours to celebrate a birthday. It was so much fun!! Everyone had a blast, we had 12 people aged 25-40 years. We pre purchased the drinks, and had a fun playlist ready for the bike. It is a bit of a work out to pedal, but so fun. Urban Pedal Tours was also very accommodating and let us book an earlier time than what was available online. We wished the tour was longer than 2 hours! Highly recommend, and can’t wait to do it again. Our two female hosts were lovely as well.

- Kim B.

Alberta Art Gallery edmonton's top tourism businesses

Alberta Art Gallery

The Alberta Art Gallery is a world-class institution located in the heart of Edmonton. This stunning gallery showcases some of the finest works of art from local, national, and international artists. From contemporary masterpieces to historical treasures, the collection at the Alberta Art Gallery will captivate and inspire visitors of all ages. Whether you’re an art aficionado or simply looking for a unique and enriching cultural experience, visiting the Alberta Art Gallery is a must. 

Pro tip: Love to travel and experience culture across the country? Check out the Explore Membership at the AGA and gain admission to more than 10 Canadian museums and galleries!

A stunning, illuminating experience. Not only was the art beautiful, but there were exhibitions that told stories and were incredibly informative in regards to Canadas origin and treatment of indigenous peoples in residential schools (one example out of the many we saw). We took photos, learned, and it made for a great event for friends during a long weekend. The architecture of the building itself definitely heightened our time there as we walked through the intricate, warped halls. At the time we went, students were allowed free entry. We were able to put our coats in lockers, and visit the gift shop that had cute miscellaneous items related to art on our way out.

- Mia I.

snow valley edmonton's top tourism businesses

Snow Valley

Contrary to what you might think, Snow Valley isn’t just a snow lover’s paradise! Quite the opposite actually, as it operates year round as a winter and summer playground for the whole family. In the winter, hit the slopes for skiing and snowboarding, or enjoy some indoor fun at the Lodge. Visiting Edmonton in the summer? No problem! Choose your own adventure with some high-flying fun at the Snow Valley Aerial Park, or use the sluice Whitemud Creek Mining Co. to search for real gems and fossils. 

Pro tip: Snow Valley has direct access to Edmonton’s River Valley trail system, so before you pile back into the car after enjoying your adventures in the park, take a walk through the trails along Whitemud Creek – they’re well signed and can take you along for hours if you’re so inclined! River Valley trails are generally open year round, but make sure you check the City of Edmonton for periodic trail closures in the winter & spring, and don’t forget the bug spray in the summer!

Super fun place to go!! Try it out!! The staff is really patient and friendly. Shoutout to Kai employee of the month right there so friendly and encouraging when it comes to trying the hard obstacles. Would definitely go again.

- Maya K.

edmonton fringe festival edmonton's top tourism businesses

Edmonton Fringe Festival

The Edmonton Fringe Festival is a world-renowned cultural event that takes place every year in Edmonton, Canada. This festival celebrates the arts, featuring a diverse lineup of performances, including theatre, music, dance, comedy, and much more. The festival provides a platform for both established and up-and-coming artists to showcase their talent, making it a must-see event for anyone interested in the arts. 

Pro tip: The Fringe takes place just off Whyte Ave, and all of Old Strathcona really gets into the spirit of things. Don’t expect to find parking right by the festival, especially on a weekend. Park just south of Whyte in Queen Alexandra, then walk a few blocks – on your way you can check out the shops & restaurants that line the Ave!

Most people only think about the shows, but there is a lot more to the Fringe than the shows. The Food Truck scene is to die for. Another think to think about is the Edmonton High level Street Car over the River. All of the street cars are refurbished and period correct.

- Tyler V.

muttart conservatory edmonton's top tourism businesses

The Muttart Conservatory

The Muttart Conservatory is a unique and beautiful botanical garden located in the heart of Edmonton. With its iconic pyramid-shaped greenhouses, the Muttart offers visitors the chance to explore and enjoy a diverse range of plants from around the world all year round. From the lush rainforest of the Tropical Pyramid to the arid landscapes of the Arid Pyramid, you’ll be whisked away to a new place with every greenhouse.

Pro tip: Visiting around the holidays and looking for a little ‘kid-free’ time? The Muttart really lights up in December with adults only hours where you can purchase a beverage and stroll through the Pyramids enjoying holiday light displays!

If you haven't checked this place out, you should. Pull up early and go for a walk on the path close by then head in. Absolutely stunning manifestations of different ecosystems combined into four main areas, my favorite was the Tropical section. There is a cafe on-site with some great options, staff at both are incredibly friendly and you can tell they are passionate about what they do. 10/10 will definitely go again.

- Zach A.

century mile racetrack and casino edmonton's top tourism businesses

Century Mile Racetrack & Casino

Century Mile Racetrack & Casino is the premier destination for horse racing and gaming in Edmonton. With a state-of-the-art racetrack, casino, and entertainment facilities, Century Mile is the perfect place to enjoy an exciting day or night out. So whether you’re a fan of horse racing, looking to try your luck at the casino, or just want to experience the thrilling atmosphere, you can’t go wrong with a visit to Century Mile. While the casino is 18+, the track & paddock viewing areas are for all ages, so bring the whole family!

Pro tip: Century Mile can be up to 45 minutes from Downtown Edmonton, depending on traffic, so you’ll want to make the most of your time in the area. Luckily for you it happens to be located just across Airport Road from the Premium Outlets at Edmonton International Airport, so go get your shop on while you’re there!

A great new facility with easy access. The race track grounds are very accessible great panoramic view of the race track. We will be back. Nice that bars are located right on the grounds.

- Marla Y.

Edmonton’s tourism industry continues to experience tremendous growth, thanks to its vibrant culture and the large variety of things to see and do. The city is home to a number of unique small and large businesses that provide exciting and fun-filled experiences for tourists of all ages. With its diverse range of activities, attractions, and local businesses, Edmonton is sure to provide an unforgettable experience for tourists from all over the world. 

You’ll want to keep coming back to check out all of the amazing businesses in the tourism industry that Edmonton has to offer, and when you do, remember to book your hotel through Edmonton’s best hotels to receive up to $225 in rewards back for your stay at one of our 50+ member hotels.

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Terms and Conditions

The “1,2, 3 Pick Your Rewards”, Terms and Conditions and Blackout Dates 

Rewards Program campaign dates

Reward package available to book from January 5, 2022 for stays to December 31, 2024 for rewards except for possible blackout dates. At present there are no blackout dates scheduled.

Rewards are subject to while supplies last.  Substitutions of equivalent kind, value may be made as necessary.  Rewards are non-transferable, no cash value, no cash back.

  • Rewards are non-transferable, non-exchangeable, have no cash value, no cash back.
  • Rewards cannot be combined with any other offer or promotion.
  • Reward deal is net non-commissionable.

Blackout dates

At present there are no blackout dates scheduled. 

In the event blackout dates are scheduled, any guest who makes a booking for a hotel stay during the blackout period prior to the blackout period being named will receive the rewards they are booked for. 

Rewards Program offerings

Book one night’s stay with Edmonton’s Best Hotels and receive your choice of one of three $50 rewards excluding blackout dates:

  • $50 Gas Card or
  • $50 Prepaid Mastercard, or
  • $50 Ultimate Dining Card

Book two night’s stay with Edmonton’s Best Hotels and receive your choice of one of five reward packages excluding blackout dates:

  • $150 prepaid MasterCard, or
  • $75 Gas card and $75 MasterCard, or
  • $75 Gas card and $75 Ultimate Dining Card, or

Book three night’s stay with Edmonton’s Best Hotels and receive your choice of one of four reward packages excluding blackout dates:

  • Three Night Reward 1: $225 Prepaid Mastercard
  • Three Night Reward 3: $75 Ultimate Dining Card + $75 Prepaid Mastercard + $75 Gas Card

One choice of reward per stay. 

Guest must be 18 years of age or older at time of redemption. 

Prepaid Mastercard’s can be used for online purchases only. In Canada, prepaid Mastercard’s cannot be used at any retail outlet (including your hotel) with point-of-sale systems.

Rewards distribution

Rewards will be emailed directly to guests within 48 hours of Edmonton’s Best Hotels confirming their check-in.  Rewards are not provided by the hotel’s front desk.   All rewards are sent electronically. 


Guest must reserve a minimum of 24 hours prior to arrival.

Rewards are NOT available for reservations made less than 24 hours in advance of arrival.

Reservations made directly with hotels and not through Edmonton’s Best Hotels are not eligible for rewards. No exceptions. Rewards are only provided to guests who book through Edmonton’s Best Hotels online booking platform.  Booking reservation confirmations will have Edmonton’s Best Hotels branding on them. Rewards not provided for hotel reservations during specified blackout dates.

Reservations cannot be extended by hotels for additional rewards.

Guests may add a night to an existing one-night deal reservation and receive additional rewards if the request is made a minimum of 24 hours in advance of arrival.

Booking terms and conditions

Rewards provided for more than one night, must be for consecutive nights under one registration under one name at one property. In addition, no more than up to three consecutive nights will be honoured. If a guest checks in for three days and then checks out and re-checks in for the next day, this is considered a consecutive night booking even if the second booking is made at different hotel.  

There must be a minimum of three days between bookings.

Multiple reservations for the same person for the same night(s) is considered a double booking and only one of those bookings will be eligible for rewards. For example, if a guest books two nights on x and y date and then makes another two-night booking for the same dates at the same hotel or another hotel, EBH considers this a double booking and will honour rewards for only one of those bookings. 

Is there a limit on the number of bookings I make on different dates?  Edmonton Best Hotels welcomes repeat business.  Some of our guests visit Edmonton every month.  Please note as stated earlier there must be a minimum of three days between bookings. Please also note stated blackout dates.

Cancelling and date changes to reservations

If a guest wants to cancel or change the dates of their booking.

What if I want to cancel my booking?  Edmonton Best Hotels must cancel your booking (not the hotel).  If you want to cancel, contact info@edmh.ca and let us know.  We will cancel your booking and send you a cancellation number for your records.  Please do not cancel directly with the hotel.

What if I want to change the dates of my booking?  You must contact Edmonton Best Hotels at info@edmh.ca and let us know you want to make a date change.  Your original booking must be cancelled first.  You will receive a cancellation number for your records.  Then, you must rebook for your new dates.  The hotel nor Edmonton’s Best Hotels cannot make date changes to the original booking.  Please note this does not guarantee you will receive the same hotel rate when you rebook for different dates.

Any questions, please contact Edmonton Best Hotels at info@edmh.ca 

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